Trent Reznor has revealed the outcome of the pricing experiment he and Saul Williams set up to sell Williams' latest album The Rise And Fall Of Niggy Tardust. Unlike Radiohead's In Rainbows, which allowed listeners to set their own price for the album, in this case people were presented with two options - download a crappy quality version of the album for free, or pony up $5 for a better quality version.
Reznor revealed that about one fifth of downloaders opted to pay the "insultingly low price" for the album, and offered up several possible thought processes for why people might have opted to download it for free instead. He goes on to propose a $5 ISP tax to cover as much downloading as you can get your mitts on, automatically added onto your internet bill. Hmmm, where's he get the idea for that?
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