Elevate Your Real Estate Game: Multiply Listings with Cutting-Edge Automated Facebook Ads was written for Playlouder by Stephen Atcheler. Stephen is the Managing Director of a Real Estate Virtual Assistant Company. Stephen has been working in the industry since 2013 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Stephen's passion for real estate and helping other business owners thrive led him to start his own real estate business in 2012, and eventually, to establish a real estate virtual assistant company to take it to the next level. Stephen's wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your own virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram. Please note that contributing opinions are that of the author. They are not always in strict alignment with our own opinions.
The real estate industry is highly competitive, and success often depends on your ability to stay ahead of the curve. One innovative approach to expanding your business and attracting more property listings is to leverage the power of automated Facebook ads.
In this comprehensive guide, we will delve deeper into why Facebook ads are crucial for generating more listings, the types of ads that work best for real estate, and how to automate ads based on the sales process, ultimately turning one listing into two on autopilot.
Why Facebook Ads to Generate More Listings
Facebook ads offer a unique opportunity to reach a massive audience and target specific demographics. With over 2.8 billion monthly active users, Facebook provides a platform for real estate agents to promote their listings, engage with potential clients, and showcase their expertise. By utilizing targeted Facebook ads, you can increase your visibility, generate more leads, and ultimately acquire more listings.
The power of Facebook ads lies in their ability to target users based on various criteria, including location, age, interests, and behaviors. This precise targeting enables real estate agents to deliver highly relevant content to their target audience, ensuring that their ads resonate with potential clients and generate quality leads.
Types of Facebook Ads for Real Estate
There are several effective Facebook ad campaigns that real estate agents can run to generate leads and listings. These include:
- Property Preview or Pre-Launch Campaign: This campaign targets buyers by offering them exclusive access to a property before it is officially listed. The purpose of this campaign is to generate interest by capitalizing on the exclusivity factor, making potential buyers feel like they have a unique opportunity with less competition.
To create a successful property preview campaign, use a static image of the property's exterior or a quick 20-second video tour to pique interest without revealing too much. The goal is to capture leads, which can then be redirected to a property viewing page. Consider offering a prelaunch secret viewing time exclusively for these leads to make the opportunity even more enticing.
- Just Listed Ads: These ads showcase newly listed properties and aim to capture leads by offering more information about the property inside a lead capture form. The goal is to generate interest, capture leads, and ultimately convert those leads into clients.
Utilize an instant experience to display property highlights and direct users back to your website for additional traffic. These ads not only will get you inquiries, but they will also increase brand awareness and impress potential sellers with your innovative advertising methods.
- Are You Seeking Campaigns: These campaigns target homeowners who may be considering selling their property by showcasing the demand for similar homes in their area. By emphasizing the number of active buyers you have for properties like theirs, you demonstrate your expertise and potential for a successful sale.
Create ads that ask homeowners if they own a specific type of property (e.g., a period home) and are considering selling. Let them know how many active buyers you have for that property type in their area, showing them that you legitimately have buyers, unlike what most agents claim.
- Just Sold Campaign: These ads focus on recently sold properties and provide sales stats, agent testimonials, and other relevant information. The goal is to demonstrate your track record of success and create curiosity about the final sale price.
Utilize a lead capture form to redirect users to the sold price after they provide their details. Including a quote or photo of the satisfied sellers can help establish credibility and trust. To further enhance the ad, consider adding a brief video from the agent discussing the sale and its successful outcome.
- Happy Sellers Campaign: Highlight your successful transactions by sharing photos and testimonials of happy clients. The objective is to show potential clients that you have a proven record of delivering exceptional results and satisfied customers.
Offer a valuable resource, such as a guide on how to get top dollar for their property, in exchange for users' contact information. This not only demonstrates your expertise but also provides a compelling incentive for users to engage with your ad and share their details.
Automating Ads Based on the Sales Process
To fully leverage the power of automated Facebook ads, real estate agents should integrate them into their sales process using project management software like ClickUp, Airtable, Monday, or Trello. These platforms can help you create workflows, manage tasks, and keep track of ad campaigns at each stage of the process.
Create a system wherein each stage of the sales process triggers specific ad campaigns, ensuring that your advertising efforts align seamlessly with your sales strategy. By building a structured workflow, you can monitor the progress of each campaign and make adjustments as needed to optimize results.
Real Estate Virtual Assistants can be invaluable for executing these campaigns. By delegating tasks such as copywriting, ad creation, and campaign management to virtual assistants, you can focus on other important aspects of your business while still reaping the benefits of a comprehensive Facebook ad strategy.
The Secret to Success: Intent
To maximize the effectiveness of your ads, include a field in your lead capture form called “Intent,” with options such as Upgrading, Downsizing, Investing, and First Home Buyer. This simple question can provide powerful insights into your leads' motivations, allowing you to tailor your follow-up communications accordingly.
For even greater engagement, consider setting up email campaigns through a platform like ActiveCampaign, segmented based on the user's intent. This targeted approach can help nurture your leads and prime them for a successful conversion.
For example, if a lead indicates they are upgrading, your follow-up email sequence could focus on showcasing larger homes, discussing the benefits of moving to a more spacious property, and providing tips on how to make a smooth transition. Conversely, if a lead is downsizing, your email content could highlight the advantages of a smaller, more manageable home and offer guidance on decluttering and downsizing efficiently.
By customizing your communication based on the user's intent, you demonstrate a deep understanding of their needs and position yourself as a trusted expert in their real estate journey.
By embracing automated Facebook ads as part of your real estate sales process, you can multiply your listings and elevate your business to new heights. By utilizing targeted campaigns that cater to different stages of the sales process and various buyer motivations, you can generate quality leads that ultimately convert into clients.
Remember that the key to success with Facebook ads lies in understanding your audience's intent, targeting them effectively, and providing valuable content that addresses their specific needs. By combining these elements with automation and the assistance of Real Estate Virtual Assistants, you can create a powerful and efficient marketing machine that drives growth and success for your real estate business.