Ways To Promote Your Real Estate Business Online was written for Play Louder by a contributing author. Please note that contributing opinions and claims are that of the author. They are not always in strict alignment with our own opinions. – Kristin
Have you ever been looking for a new home to buy or rent? The easiest, and often fastest, way to begin looking for a property is by looking online. For this reason, it is vital for your real estate business to have a visible online presence. Read on for our Top 9 tips for real estate marketing on the internet.
Why promote your real estate business online?
According to the National Association of Realtors (NAR) in the USA, in 2019, 44 percent of customers looking for a new home in the previous year began their searches online (Real Estate in a Digital Age 2019 Report by NAR). They also concluded that over 90 percent of real estate businesses have a website. The majority of these have listings of properties.
With so much competition, it is exceedingly important that you make your presence felt. This can be seen in a list of real estate blogs. Now, we get to the fun part – the tips that will make your business stand out.
Top 9 ways to promote your real estate business online
Following our list of tips will help you to have a stronger online presence.
1. Write a property and lifestyle blog
Use your website wisely. As well as having listings of your properties consider writing a blog. As long as your content is in regular intervals, it is not so significant how often you post. Write short posts about decorating, furnishing, art – literally anything that would interest the owner of a new home.
This will keep bringing your customers back to your website on a regular basis. It will engage your customers and you can even highlight specific properties or areas to live in that you cover. You can always Google for more info and effective ideas.
2. Guest blog on a connected website
This is connected to step one above. Often, to help with posting schedules and visibility, bloggers write on different blogs that share a common connection. Following the theme of your blog, offer to write on other writers’ blogs.
3. Networking with links
No, this is not about computer infrastructures or chains! Sharing your links on local businesses’ websites can really help too. Getting your name out and about online is the key. You may also use some services for link building in your practice. This is a wonderful and simple way to advertise real estate online in a natural way.
4. Use a professional photographer
This is dependent on your budget. However, a good, professional photographer will be able to capture the interiors and exteriors of your listings in their best way. This will attract more customers to stop and look at your listings.
If your budget does not stretch to a professional, try reading some tips on capturing the best images of real estate online. Such tips will help you make the most of what is available to you.
5. Make sure your website is ‘mobile friendly’
This is in effect less often than you would think. Many people choose to look online using a smartphone or tablet rather than a computer. If your website is made for computers only, it will be difficult for your customers to see it on their phones.
Mobile-friendly websites are incredibly easy to read and navigate on all devices, regardless of screen size. This is vital in 2022. Having this feature will encourage customers to use your services rather than a competitor who does not have mobile-friendly web pages.
A good web designer will be able to ensure this is done for you perfectly. However, if you create your own website, then all the major web page building services, including WordPress, will offer mobile-friendly templates for you to utilize.
6. Have a business profile on Google
Google searches often provide information on any business that appears in the search results. This includes customer feedback and ratings, contact details, and a map of how to find your business.
This can be invaluable as Google is typically the starting point for customers looking for a huge variety of things, including new homes. Set up a Google Business Profile on their website and encourage satisfied customers to leave you a review.
7. Social media presence, especially with Pinterest
Pinterest is frequently forgotten by businesses but, for many applications including real estate, it can be amazingly useful. On Pinterest links, images, and descriptions are collected and displayed on themed boards.
You could create a board for different properties in your portfolio. These boards can combine photos of the interior and exterior. Also, you could include plans and amenities local to the property. This will give a rounded view of what each property offers to new buyers.
8. Check out online advertising options
There are many tools and resources for online advertising for real estate. These range from more traditional pay-per-click adverts. With these, you set a budget and a price per click of that advert.
There are also directories online of real estate businesses, often organized by locale. These can be useful in conjunction with the more traditional advertising. However, you can also advertise your blog. This may well attract more potential customers as it offers information and ideas and not only a page of listings. Begin your real estate marketing campaign today.
9. Make sure your website has strong SEO
What is SEO, you wonder? Search Engine Optimization (SEO) is a collection of keywords and phrases that people would use to find your website when performing an online search, on Google for example.
How to increase your SEO power? Good web designers will help you with this. It is also to cultivate a list of keywords and phrases yourself. If you start typing a word into a search engine, often the search box will try to suggest a phrase or patterning keyword for you. These are the most used and pertinent keywords for you to take note of and use on your website. This is vital for real estate marketing.
Following our nine best tips to promote your business online will give you a strong start. From writing a blog to advertising online; from SEO to using the best photographs. All these tips will give you a much stronger online presence. Start putting them into practice today!