You’ve followed your passion, worked extremely hard and made good money with your talents. Now you just need to hold on to all those earnings and keep them growing!

As a former executive producer/owner of an Emmy Award winning production and post-production company, I understand how hard it can be to navigate your finances while running a successful business or just living your life.

Hi, I'm Joe DiSanto. I spent 20 years in Los Angeles building entertainment businesses, managing artist’s careers, working on the world’s biggest brands and investing millions of dollars in real estate.

I’ve now moved on to follow my passion to help others navigate their own personal and business adventures, and maximize their financial potential.





retirement feature
The Financial Planning Process: Your Route to Financial Independence!
The financial planning process is all about "planning" for your retirement far before your arrival there. You need to ...
How to Make Your Money Work for You: 7 Modern Methods for Investing in “The Market”
You work hard for your money - but does your money work hard for you? No one wants to work until they die, right?If yo...
real estate investing returns feature
The 5 Critical Components of Real Estate Investing Returns
Real estate investing is a big piece of my financial pie. The way I think about real estate investing in the same way,...
real estate strategy
Real Estate Strategy 101: Learn the Basics, the Lingo, and the Opportunities
Investing in real estate is well-known as one of the most effective ways to increase wealth. It also can have the adde...
big picture of investing small
Big Picture Investing: Why You Need to Get in the Game Now!
If you have been poking around my blog, you’ve probably figured out that my ultimate goal is to help you reach some ver...
independent contractor feature
How to Incorporate Yourself to Save Money (and Protect Your Assets)
So you are a freelancer or independent contractor and you want to know how to incorporate yourself. Smart. My feelin...
What is Asset Protection Planning (and How Do You Achieve It)?
What is Asset Protection Planning (and How Do You Achieve It)?
What do we mean when we say "Asset Protection Planning"? To answer that, we first need to understand to what “assets” w...
life in 4 acts small 1
Early Financial Independence: Living Your Life in 4 Acts (Not Just the 3 You’ve Been Told About)!
You're probably living your life in "3 Acts"---so were we. (This may sound a bit esoteric right now, but just bear with...
sep ira vs solo 401k feature
Solo 401k vs SEP IRA: A Comparing For the Self-Employed
Self-employment can offer an excellent work-life balance, as well as other freedoms and lifestyle benefits! Hahaha...w...
Woman with her products. Featured image for the blog post how to start an online business from home
How to Start an Online Business from Home: 13 Simple Steps
Anyone can start a successful online business from the convenience of their own home with the proper knowledge, resource...
strange interview questions. Portrait of displeased woman showing stupid gesture, accusing dumb reckless suggestion, crazy plan for idiots, wearing white T-shirt. Indoor studio shot isolated on gray background.
12 Strange Interview Questions That Will Leave You Scratching Your Head
Interviewing for possible jobs is stressful and grueling. Some people even train for interviews to raise their likelihoo...
Woman shouting in anger with hands on head. Feautred image for the blog post funny scams people fall for
10 Ridiculously Funny Scams People Admitted to Falling for
Scams may be as old as recallable memories, but the advent of the internet took them to all new levels. Of course, you'r...