Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
There are various strategies for companies and brands to up their social media marketing game. It can be something as simple as taking more time getting to know your audience and creating content accordingly, or following and engaging with accounts that may be similar and relevant to your brand.
Finding a niche can sometimes be challenging for one with myriad interests, but it helps for an influencer to hone in on a specific audience and establish authority.
In terms of selecting influencers to represent their brand, companies will want to partner with influencers followed by the same group of people who purchase its products and services.