Small business owners are always looking for new and cost-effective marketing ideas. If you own or run a Shopify store, you know how much it costs to create the awesome packaging that is your calling card.
Whether you're a Shopify store owner or a freelancer, taking the time to present your products attractively will make clients take note. After all, your presentation when shipping a product says a lot about you and your company.
First and foremost, product packaging protects the goods from getting damaged in transit. This is vital to ensure that the product arrives in perfect condition and the user experience isn’t hampered.
Product packaging is also an excellent marketing tool — it allows you to showcase your brand and design something unique that stands out from your competitors. You can think of it as a way to communicate with your customers
Interesting Custom Packaging Ideas1. Go Sustainable
One of your first choices will be the material to use for your packaging. If you're interested in making your brand sustainable and more eco-friendly, there are many options.
One way to make your product stand out to consumers is by adding a personal touch. If you have the budget, you can customize each of your packages with a handwritten note by you or the team behind the product itself.