You enter a busy restaurant. The menu has solid prices and the place is full. For someone that hasn’t worked in the industry, this can make it seem like restaurants are making a fortune.
Today, having a restaurant is costly and unless you know how to reduce costs and maximize gains, you won’t have a lot of money left once you cover all expenses.
The profit margin of a business tells you how much money you are left with after you cover the expenses. To calculate this number, you need to consider your total revenue and all the expenses your business has.
There are many expenses for a restaurant these days. These go beyond the money you spend to get the food. You must also calculate the salaries you pay your team, which can add up to over 30% of your revenue.
Use menu psychology and menu engineering to construct the most profitable menu for your business. Unlike what many think, menus in restaurants require very thorough planning.