Small business owners are always looking for new and cost-effective marketing ideas. If you own or run a Shopify store, you know how much it costs to create the awesome packaging that is your calling card.
One of your first choices will be the material to use for your packaging. If you’re interested in making your brand sustainable and more eco-friendly, there are many options.
One way to make your product stand out to consumers is by adding a personal touch. If you have the budget, you can customize each of your packages with a handwritten note by you or the team behind the product itself.
You don’t need to go all out on fancy packaging when you’re just starting — sometimes less is more. A minimalistic approach can be very effective and save you money.
One thing you can do to make this process easier is to look up Pantone and CMYK codes for specific colors. This way, you’ll be able to select the exact color that fits your brand’s style and make a colorful design.
A simple way to add custom flair to your packaging is by making logo tags. These are small cards featuring your logo and branding that you can include in the packages that you send out to customers.