In the day of the door-to-door salesman, the direct-to-consumer market was huge, with e-commerce sales skyrocketing, especially since COVID-19, marketing has become a boon to small businesses.
The trend isn’t going to slow anytime soon as people have gotten used to shopping online. And while society may be returning to more ‘normal’ spending habits, online sales are still on the uptick.
Madison Tong, CEO of My Supplement Store, says that email marketing is her top strategy for finding new customers. Excellent customer service keeps them coming back. “Overall, you want to focus on the customers and what they see and want/need.”
Customer Referral/Loyalty Reward
This tactic is undoubtedly well-used and can not only get new customers but may also bring you returning customers eager to get a healthy discount on a new product.