If you’re struggling to build out your portfolio, it’s either because you haven’t created a brand that resonates with your target audience, or you’re not putting it where they can see it.
A UVP can be something you do better or different than your competitors. Your first step is to find it, then use it throughout all your marketing strategies to engage and convert potential clients at every opportunity.
Your location primarily determines your audience. If your niche is selling condos to retirees, you have your client’s demographics. Perhaps your town’s famous for schools and colleges, if so, then your ideal clients would be families.