Brand Development: How to Strategically Use Custom Packaging

How do you easily boost brand development in today's crowded and increasingly digital marketplace?  Customized packaging.  It’s one of the most influential touchpoints available for companies to physically connect with audiences and build lasting affinity.

A study by Precedence Research found that the global market for personalized packaging was valued at USD 34.5 billion in 2022 and is projected to reach USD 59.77 billion by 2032.

Positive first impressions are invaluable. When a new customer interacts with your product for the first time, you have a priceless opportunity for brand development.

1. Make Strong First Impressions on New Customer

Maintaining visual and tactile consistency with your broader brand identity at every consumer touchpoint boosts recognition of your products out in the marketplace.

2. Reflect Your True Brand Personality and Story

Custom packaging instantly spotlights specialty offerings in digital and brick-and-mortar retail environments through unique shapes, luxe textures, specialty coatings, dimensional elements, and eye-catching graphics.

3. Make New Products and Collections Stand Out

Use packaging real estate wisely to enlighten and educate customers on your brand mission and products.

4. Share Relevant Brand and Product Information

For new product launches, give them maximum visibility through shelf-friendly packaging tailored to grab consumer attention amid competitors digitally and on in-store shelves.

5. Increase On-Shelf and Digital Visibility

Protect product integrity, sales margins, and brand reputation through proactive prevention-focused custom packaging.

6. Reduce Tampering and Theft

Swipe Up

for more finance, business, and real estate advice