If people wanted to invest, they would have to go through traditional brokerage firms, talk to “their guy (or gal)” and pay exorbitantly high commissions and fees for others to manage their money.
Robo advisors are software platforms that use digital algorithms and automation to offer financial planning and investment services to investors without direct human supervision.
Typically, after people open accounts, the robo advisors will ask a series of questions and make recommendations about investment options based on the answers that are provided.
The best robo advisors offer ease of setup and use, portfolio management, automated investment, rebalancing, tax-loss harvesting, strong customer service, and low or no fees.
Robo advisors also provide an avenue for new investors to invest in the market, even if they don’t have large amounts of money available to invest, while getting “intelligent” oversight.