Once you’re producing good video content, however, what are some ways you can get eyes on your brand through video?
When you first start with video content, it’s smart to spend some of it introducing your brand, rather than making product pitches. What do you do? What problems do you solve for customers?
Many brands forget that their happy customers can be a fantastic advertising medium for them. Whether you entice a few in front of the camera directly, or use a short/reel-style video to highlight feedback you’ve received, it’s a great way to leverage them as brand advocates.
People aren’t interested in a hard sell about products. They want to know how those products- and your brand- will make their life better. Video is a great way to do that, because you can cram so much information into a short space without it becoming overwhelming.
Video content focusing on company culture can be surprisingly compelling. A recent Oracle survey suggests that companies that connect with their customers, offer personalized and smart feedback, and which align with the consumer’s values, see over 25% more loyalty from their customer base. Additionally