Make Your Real Estate Business Standout (8 Branding Tips You Need to Follow)

If you’re struggling to build out your portfolio, it’s either because you haven’t created a brand that resonates with your target audience, or you’re not putting it where they can see it.

Don’t worry because you don’t need a degree in branding and marketing to become the number one realtor in your market.

Understand your UVP

Your UVP (unique value proposition) is what engages your clientele, convincing them to use you as their realtor.  A UVP can be something you do better or different than your competitors. Your first step is to find it, then use it throughout all your marketing strategies to engage and convert potential clients at every opportunity.

Clearly define your audience

The smaller your audience, the higher your chance of becoming a leading authority in your niche and standing out in your marketplace.  And don’t confuse a smaller audience with a smaller turnover; after all, if your property niche is beachfront mansions, how many would you need to sell to turn a decent profit?

Define your brand personality

Your brand personality is everything you do and works for you 24/7, even when you’re not directly in contact with leads. And it can also change the public’s perception of your business by making your agency appear larger than it is. 

Real estate logos come in many shapes and sizes, but all the good ones have one thing in common, they’re designed in a way that clearly says who they are and what they do. And by doing so, they engage their target audience, leaving them in no doubt of the service you offer.  

Create your logo

Set up your social profiles (stay on brand)

You can also use social media to showcase your wins by taking pictures of you and happy families outside their new homes; it’s a great way to promote your brand personality and give it a face people can connect with.  

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