Why Build Personal Branding?
Having a strong personal brand can give you numerous advantages, especially for self-marketing. For example, people recognize Gary Vaynerchuk and Kevin O'Leary as credible financial influencers because they make it their personal brand identity.
As you build a good reputation in the industry, more people may talk about your brand. You have more chances to rise above the competition with more exposure. When done properly, personal branding also allows you to gain attention from the right audience.
Become More Memorable
Good personal branding can leave a long-lasting impression on your target audience. When people remember positive images from your brand, they are more likely to be loyal customers.
It is easier to be consistent when you establish a specific quality and personality for your brand. For example, Tesla focuses on maintaining its image as a brand that produces futuristic and feature-rich cars.