Others are less obvious, particularly some that help you earn and save money. For instance, how does the coupon and price-comparison app Honey make money?
Honey is completely free for users to install and start using. There is no one-time purchase, no monthly subscription fee, and no features hidden behind a “premium” paywall.
They primarily monetize their service through commissions. Rather than collecting all of its pricing and deal information from various merchants as an independent third party, Honey partners directly with its merchants.
The term “influencer” has settled into the cultural vocabulary as an ordinary synonym for “online celebrity,” but the word has ties to affiliate marketing. An influencer builds influence by offering value, then monetizes it by partnering with brands.