Three Ways to Use Video to Strengthen Your Brand

Video content is hot in online marketing. Stats suggest over 86% of businesses use video marketing to boost their brand- and consumers are happy to watch it.

If you aren’t already driving your marketing efforts with the power of video, your brand is falling behind. Here’s just some of the many, many ways you can harness this impactful marketing tool for your own needs.

Once you’re producing good video content, however, what are some ways you can get eyes on your brand through video?

When you first start with video content, it’s smart to spend some of it introducing your brand, rather than making product pitches. What do you do? What problems do you solve for customers?

The Brand Showcase

Whether you entice a few in front of the camera directly, or use a short/reel-style video to highlight feedback you’ve received, it’s a great way to leverage them as brand advocates.

The Customer Showcase

They want to know how those products- and your brand- will make their life better. Video is a great way to do that, because you can cram so much information into a short space without it becoming overwhelming.

The Value-Add Showcase

A recent Oracle survey suggests that companies that connect with their customers, offer personalized and smart feedback, and which align with the consumer’s values, see over 25% more loyalty from their customer base.

The Company Culture Showcase

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