If the first few seconds haven’t captured your audience, they’re clicking away. No matter how gorgeous your marketing, if prospects don’t stay around long enough to become customers, it’s missed the mark. Here are some ways you can get eyes on your brand through video.
When you first start with video content, it’s smart to spend some of it introducing your brand, rather than making product pitches.
People aren’t interested in a hard sell about products. They want to know how those products- and your brand- will make their life better. Video is a great way to do that, because you can cram so much information into a short space.
A recent Oracle survey suggests that companies that connect with their customers, offer personalized and smart feedback, and which align with the consumer’s values, see over 25% more loyalty from their customer base.